Top 7 Advantages to Organizations Using E-Commerce

1. Global market

If you have a physical store, then your business’s reach is restricted to a specific geographical location. But, with an Ecommerce, the entire world is your playground. With an Ecommerce store, you can reach the global market and showcase your products or services to the entire world.

2. Wide range of products

If you have a physical store, you can stock only a limited amount of good and display a lot less than what is there in your warehouse. A virtual store enables a vendor to store unlimited number of goods without the limitation of inventory cost. This also gives the consumer many choices to choose from.

3. Enhance visibility

Vendors make their businesses visible through branding and maintaining relationships. This offers a very limited scope. E-commerce businesses can increase their visibility through search engines. In the age of internet, it is not unusual for a consumer to click on a link and land up on an Ecommerce website that is completely new to them. Traffic though search engines can be the tipping point for many e-commerce businesses. With the help of an Ecommerce web development company, you can make your site appear higher on search engine results.

4. Save money and time

As the middlemen are completely eliminated in an e-commerce business, such businesses can offer their products and services at a relatively cheaper price. Similarly, since the consumers do not have to travel long distances to reach a physical store, travel costs are also eliminated. Also, online shopping is a matter of few clicks, hence, it saves a large chunk of time also.

5. Target potential customers

An e-commerce businessman can collect information from customers, generate sales leads and in turn communicate with customers. For example, if a person is searching for a certain product, then with the help of collected information, relevant products similar to the search will be shown automatically. Merchants can also email such persons about similar products which they sell.

6. Be open all the time

Time becomes the biggest drawback of a physical store. It cannot be kept open all day and throughout the year. An e-commerce store is working 24×7. For a merchant, this leads to increase in sales and for a consumer, an always open store is more convenient.

7. Information

Internet gives the consumer an opportunity to search for product information, compare products, read reviews, compare prices from different vendors, etc. Adequate information gives a consumer the confidence that he is purchasing a good quality product at the best price. There are limitations in the amount of information that can be displayed in a physical store. E-commerce stores can make adequate information easily available to consumers.

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Need a certified Magento Developer? We can help.

Certified Magento Developer

Are you looking for a Certified Magento Developer for your next project? You have come to the right place. One of the major advantages of working with Atlas Softweb is that we have the best talents in the industry.

Magento is a dynamic platform with tools that can give your online business an extra edge. Our Magento developers are certified, experienced and have the skills to make the best use of Magento tools, custom tailored for your business requirements. Our Magento designers design and build responsive Magento themes that are aesthetic, modern and creative. Pour developers make sure that your website is highly functional and at the same time a visual treat for your audience. No matter what your requirements may be, you will get top quality solutions from our developers. We build scalable and robust websites and portals using the latest tools and techniques.

Our expert Magento developers are available on part time and full-time basis. We offer 24-hour technical support to our clients. From the beginning of the project to its delivery, we work with our clients at every step. The websites we develop are 100% SEO friendly, expandable and scalable.

Our team brainstorm new ideas for every project and we make sure that every website is a blue diamond. We have the ability to transform client’s ideas into reality. By hiring Dedicated Magento Developers with Atlas, you save on Time, Resource and Overhead cost. Hassle free project execution guaranteed!

The Clash of Ecommerce Platforms: Magento vs. Shopify

The two most used and trusted ecommerce platforms are Magento and Shopify. These two are the widely acclaimed and probably the best ecommerce website builders available in the market today. However, they both have some fundamental differences which one must consider in order to select the best one for your project.

Magento vs. Shopify

In this article, we have touched upon the basic similarities and differences between Magento and Shopify.

1. Popularity

Magento is the most commonly used ecommerce platform, claiming 14% of the top million sites versus 6% for Shopify. Both Magento and Shopify have some big names in their radar like Tesla, Nike etc. However, Shopify has a majority of small and medium sized business in comparison to Magento.

2. Inventory

Magento offers a vitally unlimited number of store items whereas, Shopify’s starter plan restricts the number to a max of 25 store items. However, when you add a big number of items, the problem of performance and site load time arises in Magento. This is not a problem in Shopify because Shopify is a fully managed and hosted solution.

3. Coding

Magento uses PHP while Shopify uses Liquid. Magento is open source while Shopify is proprietary. Open source means the source code is freely available and can be modified, hence Magento can be altered to suit store needs. While with Shopify, it cannot be done. Hence, Shopify is more recommended for simple stores but not for complex stores requiring advanced functions.

4. Themes and Templates

A wide range of themes and templates are available in both Magento and Shopify. However, the number of free themes available in Shopify is relatively smaller. Premium/paid themes are available in both of them, but in Shopify, cost of premium themes start from $80 whereas in Magento, the costs start from a nominal rate of $1!

5. Capabilities

Magento has an edge while considering capabilities. It has more than 5000 add-on extensions while Shopify has more than 100 of them. In Magento, the admin can create and manage multiple stores with the same admin panel. This is of great value to business owners as you can work and manage your stores the way you prefer. In addition, compared to Shopify, Magento comes with more frontend features for customers like coupon codes, giftcards and more.

6. Multilingual support

Magento provides built in multi lingual support. For creating multi lingual stores in Shopify, you’ll have to seek support from third party/ paid apps or custom code your theme.

7. Customization

Both platforms have great customization features. With Shopify, it’s easier as it provides a simple, menu driven method. Magento is an open source platform, hence you can customize it the way you want but it will require web programming and HTML/CSS coding know-how.

Conclusion

Both Magento and Shopify have some robust features, however choosing the best ecommerce platform for your project will depend on your expectations, budget and expertise.

Shopify is a good fit for amateur merchants and developers. However, if you know that your store will require advanced features and customization and if you are well equipped (budget and tech), then Magento will be the best option.

Automating your E-commerce Site to Save Time and Money

As entrepreneur, you are responsible for pretty much everything related to your business. Whether its inventory management, marketing or operation, your head is dug deep in every aspect.
Till a certain point this manual labor reaps results, but after a threshold, doing everything manually badly affects the scalability of your business. Some of the tasks should be delegated while other tasks should be automated or refined. Automation will give you more space to focus on areas which require your direct control. Automation is important because it will free up your time and also save money.

The areas of your Ecommerce development company which you must consider automating are; Analytics
Good business decisions are made on the basis of statistics and real time data. In order to keep a track on all statistics of interactions and conversion rates between your customers and website, relying on an automation software is a good choice.
With Google Analytics you should be measuring;

• Email signups
• Conversions
• Cost per acquisition

You can run A/B testing by using Optimizely which will allow you to measure and optimize your site conversion process.

Order fulfillment, shipping and inventory management

Timely order fulfillment is crucial for boosting sales. Hence, automating your order fulfillment process is a great stratergy to control your flow of sales. With an automated extension, like Order Fulfillment for Magento 2, you can create new orders, manage all orders and track order fulfillment process in only 5 simple steps. As businesses grow, order fulfillment becomes increasingly time consuming. Automating orders and shipping method will save your time and also satisfy your customers as they receive their orders quickly and efficiently.
Magestore Inventory Management Magento 2 is a great extension for inventory management. You can easily adjust, edit, or transfer stocks in line. The stock forecast feature of this extension is very helpful. The extension sends a notification in case there is a need to purchase more items in the near future.

Customer service
Satisfactory customer service is the key to running a successful online business. However, customer service is more about personal interaction so we cannot totally eliminate the human element from it. Automating can streamline your customer service process. Automating your customer services processes can make sure that customer’s questions and queries are answered quickly. Automated workflows can also allow you to move through some crucial tasks like approving refunds quicker. There are many software that can help organize emails of your customers better. Customer service platforms also allow customers to submit tickets, rather than contact forms turned into emails. Support tickets can be prioritized and assigned automatically, which gives your team a little more time to manage cases instead of trying to sip from the fire hose of incoming email requests.

Accounting and book keeping

Manually updating your accounts and keeping pace with purchase orders, sales, expenses is time consuming and can be a headache for even seasoned accounting professionals. There are some great automating software that can help with receipts, unpaid invoices and other documents. These software are capable of synchronizing with your online store through third-party apps. These will automatically pull sales (and even inventory) data into your accounting program to maintain accurate records, including taxes.

Top Considerations for a Successful Mobile App Development Strategy

Increasing mobile penetration is fast impacting significantly on the socio-economic landscape. Read on the article to find more information about mobile app development. 

Technological breakthroughs and advancements have revolutionized many aspects of our lives. And explosive growth of mobile technology is something that you can’t turn a blind eye on. Wide deployment of internet networks and drastic advancements in the hardware specifications of mobile devices have contributed to the rapid growth of mobile communications. Modern business world have been realizing the unlimited potential of mobile technology over the past decade. But a common misconception that prevails in the business world is that mobile apps are only for big brands and corporates. But nothing could be further from the truth. Businesses, regardless of their size and niche may follow the mobile trend and take advantage of the mobile communication technology.

Building a mobile application for your business is the ideal way to connect with your customers, improve your branding strategy and explore new market opportunities. Extending your website or ecommerce application to a mobile allows building brand awareness. Nowadays, people spend majority of their time on mobile devices, which gives your business a highly visible presence in the daily life of targeted audience. For instance, if your business app is installed on their tablet or smart phone, you can engage with the customers anytime with ease. Integrating a communication feature in the mobile app can establish effective channels of communication with the customers thereby increasing the engagement. When you have a dedicated mobile app for your business, it would be easier to devise direct marketing strategies and promotional campaigns.

But in most cases, businesses are uncertain about how to proceed. If you are in charge for choosing the right mobile app development strategy for your business, then you might be probably overwhelmed with the varied choices available in the market. So, let us check out the top factors that you need to bear in mind while choosing a mobile application platform for creating a bespoke app for your business.

Define your business goals and objectives: Why you need a mobile app? Is it for branding your business more efficiently or selling more products? Having a clear vision of your goals is integral for devising an appropriate plan of action. Before hiring a mobile app developer, make sure to plan every step in detail.

No compromise on the user experience: Ensuring a hassle-free and intuitive user experience is the crucial success factor of mobile app development.  Apps should be engaging, designed for performance and customized to meet the unique needs of users. Rather than following any complicated designs or coding application, make it a point to create an app that is very simple to use. If it is a just an extension of your website, the users should be able to find the information easily. On the other hand, if it is an ecommerce app, then product searching, check out process and other features should feel like a breeze.

Choosing the right development approach: There are mainly three development approaches for mobile applications, namely native, web and hybrid. Each development approach has its own set of advantages and disadvantages.

•  Mobile web apps – It is web application accessed through the mobile devices web browser. Even though, they look and feel like native applications, they are implemented as platform and device independent. User may access them by navigating a special URL where they can find the option of ‘installing’ them on their home screen. Mobile web apps use core technologies such as HTML 5, CSS and JavaScript.

• Native Apps – Native mobile apps are built for a specific mobile device and its operating system. Users can download it from application stores (Example: Google Play store) and install it on their smartphones. Since they are developed for a specific platform and operating system, native apps can make the best use of all the device features. Native web apps are scripted in Java, Objective C and other programming languages.

• Hybrid app – If you blend the native and web app development approach, then you get hybrid apps. Cross-platform portability of code and low development costs contribute to the increasing popularity of hybrid mobile applications. A web app is wrapped in a native code so that it can gain access to the device functionalities.

Depending on your budget, time frame, proposed functionality and target audience, you need to make a pick out of the three approaches.

Mobile landscape is constantly changing, so make sure to protect your investment by implementing timely upgrades and updates. Do your homework, plan every step keenly and devise an elaborate product roadmap to attain successful results.

Originally Published:Key Factors of Mobile App Development

The Secrets to Main Elements of Publications Web Design

A well- designed publication website portal is a key component of digital marketing campaign. What does that mean to you? If you are into publishing industry, then you need to design the most appealing website to allure the online audience. E-learning and e-books have been a growing trend these days. From magazines to newspapers and periodicals to kindle edition books, publishing industry have been all geared up to gather the attention of online readers. Building an appealing and informative online presence is essential for publishing and promoting your literary works. Not only it provides you a better exposure and better credibility, but also allows you to get connected with an engaging audience across the virtual platform.

What are the key factors required for a successful publication website design? Take a look at the following points to get a better insight.

Simplicity is the key. Attractive web design doesn’t mean you should overload the pages with unnecessary design elements or use too many colors. Always make it a point to keep the web design layout simple and subtle. Users are coming to your website for purchasing a book or to read an article, not to evaluate the web design. So, keep it simple rather than overdoing.

Navigability determines the user experience. An online visitor should be able to find everything easily. A navigation system acts as the road map of your website. If the navigation is clear and simple, then the users will stick to the website and have a good experience. As a general rule of thumb, it is advised to stick to a simple navigation structure.

Consistency retains the overall look and feel of your website. Background images, color combinations, design patterns and even the style of writing should be consistent across all your website pages. Following the same old conventions of website page structure is also a good move, as it provides the best experience possible for your site visitors.

Originally Published:Main Elements of Publications Web Design

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What Is Benefits of Magento Ecommerce Development and How Does It Work?

 Why Use Magento for Ecommerce Development?

Magento development in the ecommerce arena has been surging in popularity as more and more businesses decide to build their online store using this open source technology. This article discusses about the benefits of Magento ecommerce development.

So you have decided to launch your own ecommerce venture; Great! The one big question that you are about to face is; choosing the right platform to build your ecommerce website. Choosing the right platform from aplenty of options is going to be tad confusing. That is when you start looking for the popular ecommerce platform in use on the web. Your answer is Magento – a free and open source content management system for ecommerce websites. Scripted in PHP and built with the elements of Zend Framework, Magento employs the MySQL relational database management system.  What makes Magento a mostly sought after option among the retailers across the web? Cost effectiveness, customization features, business centric functionalities, user friendliness and security are some of the many advantages of Magento ecommerce development. Magento is available in free community and premium enterprise editions. Business enterprises may choose the right version that fits to their needs. Added to that, there are a lot of extensions, plugins and themes available with the Magento platform which allows the developers to craft unique and bespoke business driven ecommerce solutions. If done in the right manner, Magento extension development can increase the performance, functionality and reach of your ecommerce store. But make sure to hire the services of a Magento certified developer to entrust with your ecommerce development project.

Many of the business enterprises often think about cutting corners and saving money by choosing a novice or freelancing open source developer. However, it is always recommended to hire the professional services of a reputed web development company to avail the best quality results. Only an experienced Magento developer can devise and launch a customized shopping cart solution for your business. Not just the customization services, but you can be assured of availing premium services from a reliable web development team. Moreover, the team will be always there to guide you out even after the development and launch by offering maintenance services. How to find a reliable Magento development company to partner with? You may start your search through online. Social networks, forums and tech communities can provide you the right guidance. For example, LinkedIn is a business oriented social networking site that has been helping the professionals to build new connections in the industry. You may take advantage of this site to find the leading web development companies in your locality. Once you have come up with a list of IT firms, make it a point to check their portfolio and schedule a brief discussion. Pay heed to the technical expertise, practical skills, industry specific experience and customer service strategy when choosing a Magento ecommerce development company.

Originally Published:Benefits of Magento Ecommerce Development

 

Get Rid of Responsive websites: Boon to latest technology gadgets Once and For All

Responsiveness of the websites are needless to say, considered to be today’s most striking and must feature while developing a website.  The requirement of responsive website arises with the growth of I-phone, mobile and tablet usage. Without these gadgets our life seems impossible nowadays. So it is very important to develop your website as responsive also. This means that your website can respond to different kind of platform and can execute according to the resolution of your device’s screen resolution.

Here are some of the basic instructions for creating a successful responsive website: –

Choose fluid grid layouts: – Always opt for fluid grid layouts. The reason for choosing fluid grid layout is it adjusts easily according to the resolution of the screen. It is very important for a website to adapt the resolution as quickly as possible and so the layouts must be of fluid grid.

Use of templates: – Rather than using labels, use templates. The templates are very useful for designers to learn the tricks and these tricks can be used to design the website further. Templates also save the time required for designing the web pages and along with it, it can give many creative ideas.

Easily adaptable images: – While developing a responsive website, it is very important to get images which can be easily scalable and adjustable to different screen resolution. Using j-query plug-ins, can make the background images more scalable and adaptable.

Check the loading speed: – This point is very common yet very useful to be remembered. Designers are recommended to check the loading speed after designing every page. According to the expert designers, large images must be avoided to make the site loading quicker. Then also about 48% of responsive sites take 4 to 8 seconds to load. To avoid this problem, the image should be optimized properly.

Avoid long description: – Maximum viewers of your website are using smartphones only. So they must not be wasting their time in reading all those long contents. So better to keep it small and meaningful or the user will immediately switch to other site.

Everyone can read the content: – Typography is very much important. You should keep the font size readable to everyone. Make sure people don’t have to squint their eyes to read the content nor should it be very much large as   it may cause the content to take time to load.

Margins or padding? – it is always advisable to replace the margins with paddings if you are making your website responsive. Margins will increase the white space which cannot be preferred while padding will increase the tap able area.

Atlas Softweb is Best Web development Company in India and we provide offshore web development Such as SEO, Drupal, PHP, Joomla, WordPress and Magento With Certified Developer Or Employee so just contact us and grow your business with our services.

Originally Published:Responsive websites: Boon to latest technology gadgets

Easy Ways to Increase the Performance of WordPress Website

“Performance of a website is closely associated with the loading time of the site. This article discusses about the easy ways to speed up your WordPress website. “

Whether it is about building a blog or a full-fledged website, WordPress web development services prove to be an ideal choice. Hiring the services of a qualified WordPress developer can be the right step to avail top notch web solutions. In this article, we discuss about the ways for increasing the speed of a WordPress powered website. Read More