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Top Considerations for a Successful Mobile App Development Strategy

Increasing mobile penetration is fast impacting significantly on the socio-economic landscape. Read on the article to find more information about mobile app development

Technological breakthroughs and advancements have revolutionized many aspects of our lives. And explosive growth of mobile technology is something that you can’t turn a blind eye on. Wide deployment of internet networks and drastic advancements in the hardware specifications of mobile devices have contributed to the rapid growth of mobile communications. Modern business world have been realizing the unlimited potential of mobile technology over the past decade. But a common misconception that prevails in the business world is that mobile apps are only for big brands and corporates. But nothing could be further from the truth. Businesses, regardless of their size and niche may follow the mobile trend and take advantage of the mobile communication technology.

Building a mobile application for your business is the ideal way to connect with your customers, improve your branding strategy and explore new market opportunities. Extending your website or ecommerce application to a mobile allows building brand awareness. Nowadays, people spend majority of their time on mobile devices, which gives your business a highly visible presence in the daily life of targeted audience. For instance, if your business app is installed on their tablet or smart phone, you can engage with the customers anytime with ease. Integrating a communication feature in the mobile app can establish effective channels of communication with the customers thereby increasing the engagement. When you have a dedicated mobile app for your business, it would be easier to devise direct marketing strategies and promotional campaigns.

But in most cases, businesses are uncertain about how to proceed. If you are in charge for choosing the right mobile app development strategy for your business, then you might be probably overwhelmed with the varied choices available in the market. So, let us check out the top factors that you need to bear in mind while choosing a mobile application platform for creating a bespoke app for your business.

Define your business goals and objectives: Why you need a mobile app? Is it for branding your business more efficiently or selling more products? Having a clear vision of your goals is integral for devising an appropriate plan of action. Before hiring a mobile app developer, make sure to plan every step in detail.

key fector of mobile app

No compromise on the user experience: Ensuring a hassle-free and intuitive user experience is the crucial success factor of mobile app development.  Apps should be engaging, designed for performance and customized to meet the unique needs of users. Rather than following any complicated designs or coding application, make it a point to create an app that is very simple to use. If it is a just an extension of your website, the users should be able to find the information easily. On the other hand, if it is an ecommerce app, then product searching, check out process and other features should feel like a breeze.

Choosing the right development approach: There are mainly three development approaches for mobile applications, namely native, web and hybrid. Each development approach has its own set of advantages and disadvantages.

  •  Mobile web apps – It is web application accessed through the mobile devices web browser. Even though, they look and feel like native applications, they are implemented as platform and device independent. User may access them by navigating a special URL where they can find the option of ‘installing’ them on their home screen. Mobile web apps use core technologies such as HTML 5, CSS and JavaScript.
  • Native Apps – Native mobile apps are built for a specific mobile device and its operating system. Users can download it from application stores (Example: Google Play store) and install it on their smartphones. Since they are developed for a specific platform and operating system, native apps can make the best use of all the device features. Native web apps are scripted in Java, Objective C and other programming languages.
  • Hybrid app – If you blend the native and web app development approach, then you get hybrid apps. Cross-platform portability of code and low development costs contribute to the increasing popularity of hybrid mobile applications. A web app is wrapped in a native code so that it can gain access to the device functionalities.

Depending on your budget, time frame, proposed functionality and target audience, you need to make a pick out of the three approaches.

Mobile landscape is constantly changing, so make sure to protect your investment by implementing timely upgrades and updates. Do your homework, plan every step keenly and devise an elaborate product roadmap to attain successful results.

Originally Published:Key Factors of Mobile App Development

The Secrets to Main Elements of Publications Web Design

A well- designed publication website portal is a key component of digital marketing campaign. What does that mean to you? If you are into publishing industry, then you need to design the most appealing website to allure the online audience. E-learning and e-books have been a growing trend these days. From magazines to newspapers and periodicals to kindle edition books, publishing industry have been all geared up to gather the attention of online readers. Building an appealing and informative online presence is essential for publishing and promoting your literary works. Not only it provides you a better exposure and better credibility, but also allows you to get connected with an engaging audience across the virtual platform.

publications-web design

What are the key factors required for a successful publication website design? Take a look at the following points to get a better insight.

Simplicity is the key. Attractive web design doesn’t mean you should overload the pages with unnecessary design elements or use too many colors. Always make it a point to keep the web design layout simple and subtle. Users are coming to your website for purchasing a book or to read an article, not to evaluate the web design. So, keep it simple rather than overdoing.

Navigability determines the user experience. An online visitor should be able to find everything easily. A navigation system acts as the road map of your website. If the navigation is clear and simple, then the users will stick to the website and have a good experience. As a general rule of thumb, it is advised to stick to a simple navigation structure.

Consistency retains the overall look and feel of your website. Background images, color combinations, design patterns and even the style of writing should be consistent across all your website pages. Following the same old conventions of website page structure is also a good move, as it provides the best experience possible for your site visitors.

Originally Published:Main Elements of Publications Web Design


What Is Benefits of Magento Ecommerce Development and How Does It Work?

benefit of magento

 Why Use Magento for Ecommerce Development?

Magento development in the ecommerce arena has been surging in popularity as more and more businesses decide to build their online store using this open source technology. This article discusses about the benefits of Magento ecommerce development.

So you have decided to launch your own ecommerce venture; Great! The one big question that you are about to face is; choosing the right platform to build your ecommerce website. Choosing the right platform from aplenty of options is going to be tad confusing. That is when you start looking for the popular ecommerce platform in use on the web. Your answer is Magento – a free and open source content management system for ecommerce websites. Scripted in PHP and built with the elements of Zend Framework, Magento employs the MySQL relational database management system.  What makes Magento a mostly sought after option among the retailers across the web? Cost effectiveness, customization features, business centric functionalities, user friendliness and security are some of the many advantages of Magento ecommerce development. Magento is available in free community and premium enterprise editions. Business enterprises may choose the right version that fits to their needs. Added to that, there are a lot of extensions, plugins and themes available with the Magento platform which allows the developers to craft unique and bespoke business driven ecommerce solutions. If done in the right manner, Magento extension development can increase the performance, functionality and reach of your ecommerce store. But make sure to hire the services of a Magento certified developer to entrust with your ecommerce development project.

Many of the business enterprises often think about cutting corners and saving money by choosing a novice or freelancing open source developer. However, it is always recommended to hire the professional services of a reputed web development company to avail the best quality results. Only an experienced Magento developer can devise and launch a customized shopping cart solution for your business. Not just the customization services, but you can be assured of availing premium services from a reliable web development team. Moreover, the team will be always there to guide you out even after the development and launch by offering maintenance services. How to find a reliable Magento development company to partner with? You may start your search through online. Social networks, forums and tech communities can provide you the right guidance. For example, LinkedIn is a business oriented social networking site that has been helping the professionals to build new connections in the industry. You may take advantage of this site to find the leading web development companies in your locality. Once you have come up with a list of IT firms, make it a point to check their portfolio and schedule a brief discussion. Pay heed to the technical expertise, practical skills, industry specific experience and customer service strategy when choosing a Magento ecommerce development company.

Originally Published:Benefits of Magento Ecommerce Development


Get Rid of Responsive websites: Boon to latest technology gadgets Once and For All

Responsiveness of the websites are needless to say, considered to be today’s most striking and must feature while developing a website.  The requirement of responsive website arises with the growth of I-phone, mobile and tablet usage. Without these gadgets our life seems impossible nowadays. So it is very important to develop your website as responsive also. This means that your website can respond to different kind of platform and can execute according to the resolution of your device’s screen resolution.


Here are some of the basic instructions for creating a successful responsive website: –

Choose fluid grid layouts: – Always opt for fluid grid layouts. The reason for choosing fluid grid layout is it adjusts easily according to the resolution of the screen. It is very important for a website to adapt the resolution as quickly as possible and so the layouts must be of fluid grid.


Use of templates: – Rather than using labels, use templates. The templates are very useful for designers to learn the tricks and these tricks can be used to design the website further. Templates also save the time required for designing the web pages and along with it, it can give many creative ideas.

Easily adaptable images: – While developing a responsive website, it is very important to get images which can be easily scalable and adjustable to different screen resolution. Using j-query plug-ins, can make the background images more scalable and adaptable.

Check the loading speed: – This point is very common yet very useful to be remembered. Designers are recommended to check the loading speed after designing every page. According to the expert designers, large images must be avoided to make the site loading quicker. Then also about 48% of responsive sites take 4 to 8 seconds to load. To avoid this problem, the image should be optimized properly.


Avoid long description: – Maximum viewers of your website are using smartphones only. So they must not be wasting their time in reading all those long contents. So better to keep it small and meaningful or the user will immediately switch to other site.

Everyone can read the content: – Typography is very much important. You should keep the font size readable to everyone. Make sure people don’t have to squint their eyes to read the content nor should it be very much large as   it may cause the content to take time to load.

Margins or padding? – it is always advisable to replace the margins with paddings if you are making your website responsive. Margins will increase the white space which cannot be preferred while padding will increase the tap able area.


Atlas Softweb is Best Web development Company in India and we provide offshore web development Such as SEO, Drupal, PHP, Joomla, WordPress and Magento With Certified Developer Or Employee so just contact us and grow your business with our services.

Originally Published:Responsive websites: Boon to latest technology gadgets

Easy Ways to Increase the Performance of WordPress Website

Performance of a website is closely associated with the loading time of the site. This article discusses about the easy ways to speed up your WordPress website. “

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Whether it is about building a blog or a full-fledged website, WordPress web development services prove to be an ideal choice. Hiring the services of a qualified WordPress developer can be the right step to avail top notch web solutions. In this article, we discuss about the ways for increasing the speed of a WordPress powered website. Read More

How to Hire a Fashion Website Design Company?


Fashion is one of the most dynamic and ever changing industries. At the same time, it is a competitive sector where each and every brand has to battle out to grab attention. No matter whether you are running an established fashion brand or a new entrepreneur starting out, the role of a website should never be ignored. Fashion industry deals with the latest trends and buzz. So, it is obvious that a website for your fashion business must be excellent and unique. We are living in the digital age where modern day customers have access to more than millions of websites and blogs. Making your website stand out in the crowded virtual platform is a challenging task. And that is why you need to hire the best professionals to do the job. Read More

Questions To Ask When Choosing A Web Development Company For Your Retail Business

In the digital age we live today, business retailers need to meet the needs of their customers through every channel. And that is why every retailer, regardless of their size and niche have been spending a huge sum of money for the digital marketing initiatives. Setting up a full-fledged website is the first step of your online marketing strategy. Investing in the right retail website development services can give you a perfect opportunity to create new streams of revenue and thereby contributing to your business bottom line.

A retail website should have the right balance of amazing design elements, search Atlas-P3-April-2016functionality,intuitive navigation, engaging visual and textual content. On the top of it, a well-designed and developed website must provide optimum user experience from top to bottom. Choosing the right website design and development company is a crucial step you can’t take lightly. There are a number of factors that you need to take into consideration while hiring the right web design agency for crafting your retail business online presence. Below listed are some of the questions that you may ask the web design team before taking a final decision.

Do you understand the unique needs of retail business? 

Requirements and goals of retailers may vary from one to other, depending on the products they sell or services they offer. No matter the needs, the prospective company should be able to design a custom website tailored to meet it.

Do you offer responsive web design services?

Resizing the website to fit different screens is not going to work anymore. Enquire whether the team can build a website that accommodates users on their desktop, mobile phones and tablets seamlessly. Responsive web design layouts deliver a customized user experience for each device.

Will receive support even after the website test and launch?

Many of the businesses think that retail web development service end right after the site launch. However, on-going support, marketing strategies and regular updates are essential to generate growing revenues.

Resource From:Questions to Ask While Hiring a Retail Website Development Company

Top Advantages of Designing a Hotel Website

Hospitality industry is going through a remarkable transformation in the recent years. Thanks to the surging growth of travel and tourism industry across the globe, hospitality business is exploring new doors to reap profit of success. It is time to transform the overall appeal of hospitality industry. Having an online presence for attracting millennial travelers across the virtual platform is the need of the hour. However, majority of the hoteliers don’t understand the importance of having a web presence. If you are an hotelier, then you need to recognize the immense potential of having an independent website. Considered as the focal point of all your marketing strategies, a well designed website can attract a large number of millennial on the web.

Let us look into the benefits of having a custom designed website for your hospitality establishment. A hotel website design can build your brand value and identity. Not only it gives your business a better search exposure, but also helps in building your hotel’s overall reputation. When integrated with the right blogging efforts or social media strategy, the hotel website can attract an engaged audience.

User experience is optimal. Online room booking have become a growing trend these days. Designing a website to meet each hospitals individual needs and demographic exposure can ensure the best possible user experience. Responsive layouts, mobile websites, language translation, social activities, event calendars, reservation system, videos platforms and more futures can be integrated to the hotel website design.

Getting noticed on the competitive market is possible with a sound and secure web presence. Travel and tourism is a highly competitive industry, so having strong online presences is critical for exploring new market opportunities. Introducing search engine marketing, content marketing, blogging, pay per click advertising and many more digital marketing techniques can help you in attracting maximum returns

Originally Published:Benefits of Having a Hotel Website Design

Why Choose Joomla Web Development?

Open source content management systems have been taking over the digital market by storm. Millions of websites around the world are powered by several open source web development platforms and CMS solutions. WordPress, Joomla and Drupal are some of the popular CMS options available on the web. What would be your pick? Each web development platform has its own set of pros and cons. If you are looking for a CMS solution that is as easy as WordPress, yet powerful as Drupal, then Joomla is what you need. Joomla was released in 2005 and the name Joomla! is the anglicised spelling of Swahili word ‘Jumla’ which means ‘all together’. Complexity of this open source script falls somewhere in between the easy to use WordPress and developer friendly Drupal platforms. Joomla has been downloaded over 50 million times and is ranked as the second most used CMS on the virtual platform right after WordPress.


Working on Joomla demands an eye for creativity, technical expertise, practical exposure and search engine optimization skills. And that is why it is essential to hire dedicated Joomla developers to build an effective website for your business. But before you start searching for a reputed Joomla web development company to entrust with your project, let us check out the main advantages of this CMS.

Joomla is written in PHP which makes the script compatible with all the major browsers and settings. Moreover, preview modes are available with this scripting language which allows the developer to check the display. Easy installation is another benefit. It only takes about a few minutes to download and set up Joomla system. Joomla has an extensive and diverse array of plugins, themes and components. Added to that is the quality support services provided by the active and passionate community of Joomla developers. These are some of the many benefits of Joomla CMS that makes it a unique choice.

Resource From:Benefits of Joomla CMS

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