Established businesses can afford to spend huge money on website design and development, whereas small scale businesses and start-ups find it challenging to afford the expensive web development services. That is where the role of open source web development platforms comes to limelight. Magento, one of the popular ecommerce web development platform is open source and is available at free of cost. Most of the expert developers prefer Magento for building ecommerce stores. Let us check out the main factors that favour for the increasing popularity of Magento ecommerce development.
Navigation through Magento ecommerce stores is a breeze. Ease of navigation and search is a crucial element that contributes to the success of an ecommerce store operation. An online store built with Magento web development platform ensures user friendliness and ease of use. No matter whether your shopping site has small or extensive range of products, the users can browse through the site without any hassle.
Magento supports more than 50 currency types and 60 languages which allow the business enterprises to expand their market reach. Users can pick and choose their currency and language. Magento powered ecommerce store with multi-language, multi store and multi-currency support ensures flawless online sale process.
Integration of third party applications, payment gateways and database access are significant for running online store applications. Shopping cart solutions backed with Magento web development platform makes the integration process easier. Apart from that, Magento’s inbuilt report generation feature allows you to collect data on different online sale operations thereby monitoring consumer trends.
Search Engine Optimization (SEO) plays a key role in driving traffic to your online store. Magento web development platform, with its SEO friendly features and tools increases the popularity and search engine rankings of your ecommerce store.
Above mentioned are only some of the many benefits of choosing Magento for your ecommerce development project. But make sure to hire a skilled Magento programmer in order to avail bespoke web solutions.