Increasing mobile penetration is fast impacting significantly on the socio-economic landscape. Read on the article to find more information about mobile app development

Technological breakthroughs and advancements have revolutionized many aspects of our lives. And explosive growth of mobile technology is something that you can’t turn a blind eye on. Wide deployment of internet networks and drastic advancements in the hardware specifications of mobile devices have contributed to the rapid growth of mobile communications. Modern business world have been realizing the unlimited potential of mobile technology over the past decade. But a common misconception that prevails in the business world is that mobile apps are only for big brands and corporates. But nothing could be further from the truth. Businesses, regardless of their size and niche may follow the mobile trend and take advantage of the mobile communication technology.

Building a mobile application for your business is the ideal way to connect with your customers, improve your branding strategy and explore new market opportunities. Extending your website or ecommerce application to a mobile allows building brand awareness. Nowadays, people spend majority of their time on mobile devices, which gives your business a highly visible presence in the daily life of targeted audience. For instance, if your business app is installed on their tablet or smart phone, you can engage with the customers anytime with ease. Integrating a communication feature in the mobile app can establish effective channels of communication with the customers thereby increasing the engagement. When you have a dedicated mobile app for your business, it would be easier to devise direct marketing strategies and promotional campaigns.

But in most cases, businesses are uncertain about how to proceed. If you are in charge for choosing the right mobile app development strategy for your business, then you might be probably overwhelmed with the varied choices available in the market. So, let us check out the top factors that you need to bear in mind while choosing a mobile application platform for creating a bespoke app for your business.

Define your business goals and objectives: Why you need a mobile app? Is it for branding your business more efficiently or selling more products? Having a clear vision of your goals is integral for devising an appropriate plan of action. Before hiring a mobile app developer, make sure to plan every step in detail.

key fector of mobile app

No compromise on the user experience: Ensuring a hassle-free and intuitive user experience is the crucial success factor of mobile app development.  Apps should be engaging, designed for performance and customized to meet the unique needs of users. Rather than following any complicated designs or coding application, make it a point to create an app that is very simple to use. If it is a just an extension of your website, the users should be able to find the information easily. On the other hand, if it is an ecommerce app, then product searching, check out process and other features should feel like a breeze.

Choosing the right development approach: There are mainly three development approaches for mobile applications, namely native, web and hybrid. Each development approach has its own set of advantages and disadvantages.

  •  Mobile web apps – It is web application accessed through the mobile devices web browser. Even though, they look and feel like native applications, they are implemented as platform and device independent. User may access them by navigating a special URL where they can find the option of ‘installing’ them on their home screen. Mobile web apps use core technologies such as HTML 5, CSS and JavaScript.
  • Native Apps – Native mobile apps are built for a specific mobile device and its operating system. Users can download it from application stores (Example: Google Play store) and install it on their smartphones. Since they are developed for a specific platform and operating system, native apps can make the best use of all the device features. Native web apps are scripted in Java, Objective C and other programming languages.
  • Hybrid app – If you blend the native and web app development approach, then you get hybrid apps. Cross-platform portability of code and low development costs contribute to the increasing popularity of hybrid mobile applications. A web app is wrapped in a native code so that it can gain access to the device functionalities.

Depending on your budget, time frame, proposed functionality and target audience, you need to make a pick out of the three approaches.

Mobile landscape is constantly changing, so make sure to protect your investment by implementing timely upgrades and updates. Do your homework, plan every step keenly and devise an elaborate product roadmap to attain successful results.

Originally Published:Key Factors of Mobile App Development

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